Start-Ups

I LOVE START-UPS.
WHY?

Because I can help make the right decisions.

A LOGO does not need to cost $25,000.

There are many alternative ways

Design is not Cheap and neither is good development, but you don’t need to hire a full-service digital agency. Agencies mark up between 25 and 40%. WHY would you pay that at an early stage when there are other ways to execute a Digital Strategy the lean way.

ELIMINATE UNCERTAINTY

WORK SMARTER NOT HARDER

DEVELOP AN MVP

VALIDATED LEARNING

I know how to set up the RIGHT teams, so you don’t have to. I managed teams of 50 plus with various personalities, backgrounds, and skills sets as well as micro remote teams. DONT be scared of the word "Outsource" or "Remote". I prefer the term "INSOURCE" which is bringing remote resources into to team. This can work really well.

I COACH not consult.

There is a BIG difference

Setting the Stage

The MUDIR Cards.

MOBILIZE

Addressing the market opportunities by a formal Value proposition

UNDERSTAND

Estimating / Analyzing the Market Potential

DEPLOY

Assessing the Market Forces Responsiveness and Positioning

IMPLEMENT

Building the mission statement with the Strategic Plan

REVIEW

Re-Checking the strategy and adapting the positioning in response to the market reaction.

The Digital Marketing Campaign for Start-Ups

CUSTOMER

CENTERED
CENTRIC
OBSESSED

INFLUENCERS

ANALYSTS
CONSULTANTS
JOURNALISTS
BLOGGERS
PRACTITIONERS
EXPERTS

ADVOCACY

SHARE
REWARD
ENGAGE
MOBILIZE
AMPLIFY

CONTENT

STORY TELLING
VISUALLY APPEALING
SNAKCABLE BITES
BUYERS JOURNEY
BUYER PERSONAS
SHAREABLE

COMMUNITY

CONNECT
COLLABORATE
SUPPRT
BEST PRACTICIES
IDEA SHARING
NETWORKING