HIGHTECH
/hightouch.
Bringing a human touch to tech.
BOARDROOM/
boardshorts
From medical devices to action sports.
My experience has been varied—and a lot of fun. Collaborating with fast-moving, innovative organizations is what I love most about my work.
Adapting to your needs.
In my 20 years in technology, the only constant has been change. Technology changes, consumer behavior changes, and your needs change. Whether you’re looking for a digital strategy or for an entire team, I can connect you to the thinkers, technologists, developers, and thinkers you need to make your brand thrive online.
Mobile first
I help companies strategize how they can leverage the smart phones in their customers’ pockets for better interactions that translate to better sales.
Agency, brand, and entrepreneur experience
I’ve gained valuable experience as the founder of a successful agency, developing my own online brand, and as an entrepreneur.
E-comm demystified
With almost 20 years of solid e-comm experience (including founding my own e-comm brand), I can help design a platform that converts fans into customers.
Fluent in tech and people
I know how to speak to a development team and translate for marketing team, investors and the C-suite for better communication and increased efficiency.
Platform agnostic
Do you want to lease, own or build out a template for your e-comm site? I can help you determine what platform is best for your goals.
Global perspective
I am fluent in English, German, Dutch, and French and can help navigate your business (and profits) across borders.
Insource technology
I can help your organization create a more efficient and cost-effective technology team by leveraging remote talent.
A connector
I can help you assemble a freelance team or help you craft an RFP that will help you hire the agency that will serve you best.
ABOUT ME
I am a big picture thinker.
We’ll dig deep to discover the real reasons behind a challenge. After that, we’ll step back and examine all the ways your brand interacts with your customers as a total experience. Taking a holistic approach influences the business decisions you make.
I am an expert in building teams.
You can’t be an expert in everything. I am an expert in making sure technology is built to meet business goals. And after 20 years in digital, I have networks and company partnerships that I can bring to the table to round out a team.
I have failed so you don’t have to.
I founded an early online brand and learned the ins and outs of creating a successful e-comm platform. Eventually, the brand failed because the technology wasn’t designed with a marketing strategy in mind. Lesson learned.
WORKHARD
/playhard
Some people say they work hard and play harder. For me, it’s extra true. And often one and the same.
For almost 20 years, I have partnered with some of the leading creative agencies and brands to develop powerful mobile and digital strategy and e-commerce solutions. With a strong background in hospitality, action sports, and global cultures, I co-founded Cofa Media with Creative Director Martijn Lap and COO Nikola Mitic. Over the years, I’ve worked strategically within eVisibility and Geary LSF to directly with beauty, health, medical device, hospitality, and lifestyle brands.
In order to provide clients with greater flexibility, I am offering my services as a consultant for clients who need help with strategic thinking or assembling a team.